First, there’s how we work with partners on an affiliate basis, using SEO and other data to maximize the monetization of editorial content. How does Delish view commerce as a publisher? What are your thoughts on revenue diversity and moving away from purely advertising-based models?
We work closely with our editorial team to collaborate on ideas that will grow our audience and our profitability. Our team works to grow and develop Delish through advertising partnerships, consumer revenue opportunities, licensing and product development, and print extensions. As Chief Revenue Officer, I oversee the financial side of Delish, managing the brand as a holistic enterprise business.
I moved over to Delish early last year when the company put in place a dedicated sales and marketing team for the brand. This is my 18th year at Hearst, and I’ve had the privilege of managing sales teams for two of our amazing joint venture partner businesses, O, The Oprah Magazine and HGTV Magazine. How did you get started at Delish and what do you do at the company? In this Table Talk interview, you’ll learn from Dan about Delish’s view on revenue diversification, the acceleration of online grocery, new revenue initiatives and much more. Delish is one of the largest publishers in our recipe network of over 1,500 recipe sites, and has been an invaluable partner to Chicory as we developed new products and refined current ones for CPG brands. With an 18 year-long (and counting!) career at Hearst, Dan has led Delish and Hearst to transform with new commerce programs, affiliate marketing initiatives and innovative monetization strategies.Ĭhicory has worked with Hearst, Delish’s publisher, for about two years to make their recipes shoppable at a variety of major and regional grocers and retailers (find a shoppable Delish recipe here), as well as offer shoppable and contextual media solutions to their advertising clients. A warm welcome to Dan Fuchs, VP, Chief Revenue Officer of Delish at Hearst, and my newest Table Talk guest.
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